LETO: Campaigns with improved performance & ROAS, driving traffic both online and in-store

LETO stores are the go-to destination in Greece for baby products, offering the most comprehensive collection of baby and kids’ apparel, accessories, and maternity essentials. With a leading market presence and a strong reputation for premium quality and service, LETO is a brand trusted by thousands of families.

Its commitment to innovation and top-tier customer experience was recognized at the e-volution awards 2024, where it earned a Silver Award in the “E-Commerce Consulting Services” category.

In a competitive market with increasingly demanding consumers, LETO made strategic moves to stand out — investing in both the commercial repositioning of the brand and in the performance growth of its e-shop.

The goals? Boost brand awareness, reach new audiences, and refresh operations across the board to remain future-ready. That called for a series of well-targeted strategic transformations.

Together with LETO, we built a holistic marketing strategy aligned with its business goals — tackling every aspect of its digital presence.

We kicked things off by optimizing the e-shop experience. Through analytics platforms, we gathered actionable insights on user behavior across devices, which led to site structure improvements and an enhanced user journey — all in close collaboration with LETO’s development team. Our optimizations were based on both hard data and qualitative feedback.

Next came our SEO improvement plan, with a strong focus on increasing non-branded organic traffic — boosting the brand’s overall online visibility.

We then mapped out precise performance and brand awareness goals per channel and campaign phase, launching new Social Media channels such as TikTok and YouTube, enriched with branded content to expand campaign reach.

And because location matters, we placed heavy emphasis on Local Awareness with:

• Facebook campaigns localized per store
• Performance Max campaigns per area
• High-engagement campaigns across Facebook & Google

The results speak for themselves:
+30% new users
+20% transactions
ROAS 18

In terms of business goals, we delivered:
+20% in organic search traffic — with mobile leading the way
Increased footfall in physical stores

Our brand and local awareness campaigns drove high ROI and brought new customers to the table — securing LETO’s position as one of the top destinations for baby products in Greece.

 Silver Award | e-volution awards 2024
Our strategy, combined with LETO’s commercial momentum, led to a Silver Award in “E-Commerce Consulting Services”, proving the brand’s strength and our shared drive for digital excellence.